Copywriting Tips from Marketing.Ink - Peterborough, ON
5 Reasons Why Copywriting is Still Important

We live in a world where everything is instant. Instant apps, instant messaging, instant coffee… the list goes on and on. This reliance on instant information has led us to develop shorter attention spans. Leading to a collective focus on visuals and less  on written content. With that being said, many people now believe that copywriting is unimportant.

But that is a myth. We’re here to set the record straight. Read more

How the Instagram Algorithm Works by Marketing.Ink Peterborough, ON
Social Media Algorithms: Are Posting Times Still Important?

The early days of social media saw people instantly engaging with others users from all over the world for the first time ever. Together we were collectively discussing things from current events, news, sports, music and most importantly, sharing cute cat videos on the internet. While we still use social media for many of these reasons, social media platforms have now changed the way they present posts to users with the implementation of social media algorithms.

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