Copywriting Tips from Marketing.Ink - Peterborough, ON
5 Reasons Why Copywriting is Still Important

We live in a world where everything is instant. Instant apps, instant messaging, instant coffee… the list goes on and on. This reliance on instant information has led us to develop shorter attention spans. Leading to a collective focus on visuals and less  on written content. With that being said, many people now believe that copywriting is unimportant.

But that is a myth. We’re here to set the record straight. Read more

Brand Storytelling Defined from Marketing.Ink, Peterborough, Ontario
How Brand Storytelling Brings Success to Your Business

Stories have the ability to take people out of their everyday day lives. They can take you on adventures through wild jungles, bumpy terrain or across the seven seas. So it’s no wonder that large, successful businesses have begun to harness the power of the story, in the shape of brand storytelling. Elevating their brands across digital and media platforms

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