Search Engine Optimization Defined by Marketing.Ink Peterborough, ON

You’ve probably heard the acronym SEO mentioned in popular culture. But what does it actually mean?

SEO defined

SEO stands for Search Engine Optimization.

It is the activity that helps boost your website’s search engine rankings.

SEO seeks to increase the number and quality of visitors to websites by filtering through keywords, links and available content on web pages. Popular search engines use this data to show the best and most relevant items to appear whenever web searches are executed.

So if your pages are interesting and accurate, search engines will show your material to the world. After consistently producing content, you’ll become an established authority on the topic of interest. Pretty cool, huh?

Search engines

Today, the most popular search engines being used are Google, Bing and Yahoo. Statistics show that Google holds the crown when it comes to search engine popularity. By an impressive difference of 65% from second place, which is currently being held by Bing.

With such a high rate of popularity, you can see why marketers love Google so much. Being found on Google is paramount for businesses in our digital age. After all it’s how we all find the stuff we are looking for. Want to know something – Google it! Have a question – Google it! Can’t understand Spanish – well hey, you can even get it translated on Google, too!

How search engines work: tips from Marketing.Ink, Peterborough, Ontario

How does Google rank websites?

Google promotes content that contains valuable information. Web pages at the top of Google’s rankings are called authority pages. It’s every marketer’s goal to become an authority page on whatever topic their business is concerned with.

How Google ranks websites from Marketing.Ink, Peterborough, Ontario

Becoming an authority page involves sharing your info over different social media platforms including Facebook, Instagram, Twitter or on blogs associated with your work. As time passes your reputation will increase and your rankings will reflect that hard work.

The importance of keywords

Since the goal is to be found by Google, it’s critical that your web pages contain the important words and phrases you want to be associated with. From company pages, to blog posts, your content should zero in on your keywords. Then, Google can find it and spread it to the masses.

It’s important to know your audience. When putting out content it’s important to consider what information they are searching for. Your keywords should always be selected with your audience in mind.

Just be careful not to over use your keywords. Because if you do, Google will mark it as spam and therefore will not choose to promote your content.

Linked content

Having links on your pages is important. They play a big role when it comes to quality control. Links help you further explain things to your audience as well as helping you form a good reputation with search engines. When you have links going to and from your website, search engines pick up on them. So be sure to link your content to good sources, in other words, to other authority pages.

SEO linked content: tips from Marketing.Ink, Peterborough, Ontario

However, be sure not to have too many links. Think of it is quality over quantity. Let it flow naturally, don’t try to force links into your content. Link the stuff you deem as worth linking and forget linking yourself to sources of less quality.



Now that you know what SEO is, it’s your job to do research on what content your potential customer base is searching for.

With all this knowledge you can begin your journey producing smart, engaging and shareable content.

Follow these guidelines and you’ll be well on your way to boosting traffic to your website. Also feel free to read all about the valuable SEO work we do for brands.

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