We live in a world where everything is instant. Instant apps, instant messaging, instant coffee… the list goes on and on. This reliance on instant information has led us to develop shorter attention spans. Leading to a collective focus on visuals and less on written content. With that being said, many people now believe that copywriting is unimportant.
But that is a myth. We’re here to set the record straight.
Here are 5 reasons why copywriting is still important in digital marketing:
1) It Provides Vital Messaging To Customers
Visuals grab the attention of people, but without effective messaging or written content, your visuals will most likely fall on deaf ears.
Copywriting allows digital marketers to pass on messages directly to their customers. At the end of the day, your products and/or services are for your customers. Without appropriate messaging, you won’t see many people taking action after seeing your content.
2) It Gives Your Business A Unique Voice
Visuals are cool and all, but copywriting allows for businesses to adopt an original personality. Without written work, visuals will fail to articulate how you choose to present ideas.
The construction of a solidified company voice allows your business to build a unique personality, tone of voice and positioning. It also plays a big part in how others view your business. Do you want a cool image, a dynamic one or a wholesome likeness? That’s for you to decide.
3) People Crave High Quality Content
Today, the internet is highly oversaturated.
Let’s play a game.
Choose an industry. Now think about all of the companies there are trying to be on top in said field. They’ll probably number in the hundreds of thousands.
Due to the high volume of content making its way onto the web every day, people end up filtering through the mountains of sub-par material they come across in attempts to find content that impresses.
Let’s face it, everyone on the internet claims to be an expert on any given field they are interested in. High quality content ensures readers that you are indeed an expert and are true to your word. Making you an authority on your topic. Leading to more people finding your content and engaging with it.
4) Copywriting Boosts Your Website’s SEO
Everyone knows that Google loves high-quality and original content. But what many people do not know is that Google also penalizes websites that create low-tier content.
In other words, Google elevates content that is long in length, in-depth and contains valuable information. While demoting content that lacks those characteristics.
If done right, good copywriting can provide websites with SEO benefits that significantly impact their Google search ranking.
If you consistently create high-quality content that gets shared around, Google will take your social ranking into consideration. Thus, promoting your content even more. Leading to more online traffic to your website.
5) Copywriting Improves User Experience (UX)
UX is all about understanding your audience. When you have a good understanding of your customers, you gain knowledge on what your readers want, why they want it and how you can guide them to a solution.
With copywriting, it is important to look at your business through the eyes of your audience. By doing so, you can further understand how people interact with and perceive your content.
UX is lenient on creating comfort and loyalty. Good copywriting leads to the development of relationships, allowing your brand to become more memorable. As readers continue to search for valuable and engaging content, you will reap more rewards in the form of more conversions taking place on your website.