Rebranding Tips from Marketing.Ink Peterborough, Ontario
When Is The Best Time To Rebrand?

We live in a world where trends change by the day. As such, many businesses find it difficult to maintain a modern image. Businesses (both big and small) rebrand themselves to stay relevant.

But the question is, when do you know you’re ready for a rebrand? Read more

How the Instagram Algorithm Works by Marketing.Ink Peterborough, ON
Social Media Algorithms: Are posting times still important?

The early days of social media saw people instantly engaging with others users from all over the world for the first time ever. Together we were collectively discussing things from current events, news, sports, music and most importantly, sharing cute cat videos on the internet. While we still use social media for many of these reasons, social media platforms have now changed the way they present posts to users with the implementation of social media algorithms.

Read more

Search Engine Optimization Defined by Marketing.Ink Peterborough, ON
SEO: What does it mean?

You’ve probably heard the acronym SEO mentioned in popular culture. But what does it actually mean?

SEO defined

SEO stands for Search Engine Optimization.

It is the activity that helps boost your website’s search engine rankings.

SEO seeks to increase the number and quality of visitors to websites by filtering through keywords, links and available content on web pages. Popular search engines use this data to show the best and most relevant items to appear whenever web searches are executed.

Read more

Brand Storytelling Defined from Marketing.Ink, Peterborough, Ontario
How Brand Storytelling brings success to your business

Stories have the ability to take people out of their everyday day lives. They can take you on adventures through wild jungles, bumpy terrain or across the seven seas. So it’s no wonder that large, successful businesses have begun to harness the power of the story, in the shape of brand storytelling. Elevating their brands across digital and media platforms

Read more

Top 10 Must Have WordPress Plugins of 2019

We’re counting down the best WordPress plugins of 2019. From all of the plugins that help you with design, SEO, content management, analytics and web structure. We’re here to help you improve your website’s overall performance on the WordPress platform.

These plugins are sure to boost your website’s efficiency and give you everything a modern website needs to achieve success. With these WordPress plugins, your website will help your brand and/or business solidify a strong online reputation.

#1 WPForms

WPForms WordPress Plugins 2019 Tips from Marketing.Ink Peterborough

What do all websites have in common? They all share valuable information, yes, but they also all have contact forms. Contact forms are vital to any website as they make it easy for visitors to get in touch.

WPForms is an easy to use drag & drop online form builder. The plug-in allows you to create contact forms, email subscription forms, online order forms, payment forms, surveys, polls and practically any other type of form that exists under the moon, all in seconds!

Read more